The Imation LINK Power Drive is a new innovative accessory for your iPhone. It is power plus storage for your Apple device. Since this is such a new product to consumers, it was a challenge to make the packaging simple enough so that consumers could understand exactly what this product is. With translations being an obstacle in the design, I tried to use icons in place of words when I could. I also added some eye catching detail like the spot gloss pattern on the side of the box that uses part of the LINK logo. All in all I was happy with this outcome! This was also a 2015 GDUSA Packaging Design Award winner!